Saturday, March 13, 2010
Another dream realized: Alla Breve Publishing
Now I'm not comparing Steph or myself to the likes of any of the incredible or influential writers listed above, but it is no secret to many people that Steph and I have been frustrated by the state of the publishing industry for quite some time now. In the last twenty years or so, it has become quite evident that mass marketing and big profit are the greatest concerns of the publishing industry, and publishers only use writers as a means to that end, caring little for quality, content, subject matter, or originality. Now, snot-nosed kids with MBA's in business marketing serve as screeners, and if a book isn't "marketable" or doesn't have bestseller potential, the manuscript is flatly rejected no matter the quality of the story or writing. In Steph's case, she put over 15 years into the research, writing, and shopping out of her novel, Night Music: The Memoirs of Wolfgang Amadé Mozart, and sixty-some-odd rejection letters later, it is still sitting on her hard drive unpublished, despite the fact that virtually every rejection letter came with the comments that it was a wonderful story that was beautifully written. The only reason it was refused in each and every case was that they didn't "know how to market it". She has now become so frustrated with the same old rejections, and so tired of re-writing the story over and over to please the publishers, that she has abandoned Night Music to write a trilogy of historical fiction novels based on the rock & roll scene in 1960's through 1980's England.
Alla Breve Design for the Arts, so why not incorporate a publishing branch under the same name and use Lulu as our printer & distributor? So when it came time for me to publish the second edition of So Faithful a Heart, I published it under Alla Breve, and thus our company was born! In the near future, we plan to purchase our own block of ISBN numbers (which is not as expensive as one might think), and publish Steph's trilogy in the same manner, only with our own ISBN, using Lulu as the printer and distributor. We're planning to expand our company to include other genres and to invite other writers to submit their work to be published through Alla Breve, turning it into a small publishing company that specializes in "niche market" writing in which the "big" publishing companies aren't interested.
So there it is--another dream realized.
Labels: Following my bliss